By John Hanay
Director, Product Management
Partnerpedia

As many businesses are discovering, some of the challenges with adopting mobile apps are the lack of business-friendly purchasing mechanisms as well as the inability to reclaim and reissue licenses.

This is most evident with the consumer-centric approach of the Apple App Store and Google Play, where the purchaser is assumed to be the user. Contrast this with traditional software volume purchasing mechanisms where the purchaser is buying on behalf of the organization and payment is made using purchase orders.

Compounding this issue is the BYOD (bring your own device) trend and the desire, or need, for businesses to provide access to productivity applications and the impact BYOD has on license management, specifically the inability to reclaim and reissue licenses. Whether the employee expenses the cost of the apps or the company purchases the apps on behalf of the employees, the licenses are assets of the company and there is the need to be able to retain those assets when the employee leaves. Herein lies one of the main challenges facing Apple and Google, that is, how to evolve their consumer-oriented systems to enable the market for mobile business applications to grow.

Take for example the Apple Volume Purchase Program (VPP), where businesses and educational institutions can procure iOS applications in volume. Special codes are distributed to employees for redemption using their iTunes account, which in effect, transfers ownership of the asset to the employee.

The Enterprise AppZone provides companies with the ability to purchase apps in bulk regardless of geographical region and to pay for those apps by purchase order. You can also distribute and manage apps licenses instead of giving them away, and you can support multiple platforms including iOS and Android. We’ll be adding Windows to the mix in the coming weeks. I encourage you to test drive the Enterprise AppZone by way of a free trial for up to 100 users.

What are your concerns with respect to Mobile Apps Management and/or BYOD? Please share your thoughts in the comments box below.